Have you ever wondered how clothing companies compete with each other? The first, most obvious way is to create a line of fun, flattering, and comfortable clothing. This method has been on its way out and I believe completely died in the 1970's Annie Hall craze. Clothes no longer need to match or even cover everything that truly should be covered. They don't need to be functional or comfortable as long as movie stars get one photograph printed in them. Don't believe me? Just take a stroll down the preteen aisle. You'll notice the ultra-low rise, worn-out looking, or barely-there type items. What has happened to our sense of style?
But, there has always been a single ray of hope: the blue jeans. Yes, there are drastically altered forms of the classic, but the basic set of jeans are modest, comfortable and flattering on most people. They are incredibly versital as work clothes, club outfits, casual Friday ensembles...the list goes on and on. How could the clothing company add frustration to this seemingly simple piece of cotton canvas?
Before I answer this question, please understand that I am a small person. I typically wear sizes ranging from 0 - 2 and those are already hard to find. One store in particular (we will not mention names) has created something called "vanity sizes." In this concept, someone who normally wears a size 10 can wear an 8 because the 10 is now labeled as an 8. This is done to make the shopper feel better about themselves, spend obscene amounts of money and return to the store.
This is the bane of my shopping experience. My sizes have now disappeared from the shelves. It wouldn't be so disgusting if it were just dresses and the like, but NO. The blue jeans are the items affected by the "America is generally overweight, so we'll boost their self-esteem to sell more stuff" mentality. What is wrong with people??? They will still be the same obeese people whether their jeans say size 100 or 98. Are we that lazy that we resort to sewing a new tag into clothing to raise the level of our self-esteem? And since when did size make us better people? I'm a short underweight Italian, but I work hard to sing and accomplish a 4.0 every semester. That makes me feel wonderful about myself.
I firmly believe our culture is based too heavily on appearance and social status and too little on life, individuality, and self-respect. To Hell with the brand-name blue jeans!!! I will buy my clothing in a store that does not lie to me about my size or resort to sewing them myself!!!